Reward-based digital experience · UX audit
A UX audit for an unfamiliar tourism and rewards platform, focused on value communication, terminology, user journeys, mobile context, and interface consistency.
Case snapshot
- Outcome
- Clarity risks turned into a prioritized roadmap
- Timeline
- 3 weeks
- Proof level
- Public portfolio artifact
- Scope
- Heuristic UX audit + Journey mapping
Client context
The case starts with the decision a real user has to make, not the design deliverable.
Situation
An unfamiliar tourism and rewards platform needed first-time users to understand the offer, reward mechanics, terminology, and next steps before committing effort.
Question to answer
Can a first-time user understand what the product does, why rewards matter, and what will happen after each action without prior category knowledge?
Friction found
The problem statement is written as user-facing hesitation, not a generic redesign brief.
The product offered an original reward-based experience, but first-time users needed help understanding what the platform offered, why rewards mattered, what unfamiliar terms meant, and what would happen after each action.
What changed
Each case is framed around visible product experience and the fixes a team can actually ship.
- Reviewed the experience through heuristic evaluation, journey mapping, user testing notes, and content analysis.
- Identified comprehension gaps around value proposition, reward language, wallet-related terminology, and next-step expectations.
- Mapped first-time and returning user journeys to show where uncertainty, hesitation, and drop-off risk appeared.
- Created UX recommendations for clearer onboarding, stronger guidance, more consistent interface patterns, and accessibility basics.
Scope
The work is framed as a bounded review or implementation path, so the next step is easier to price and approve.
- Heuristic UX audit
- Journey mapping
- Terminology and value-proposition review
- Recommendation prioritization
Proof and limits
This section separates what can be verified from what is kept private or shown as a sample.
Measurement
Public Contra portfolio case with anonymized product/client details and shared audit artifacts. No conversion lift is claimed.
- The public Contra case can be opened as external portfolio context.
- Audit boards and recommendation artifacts are included with permission.
- Product and client details stay anonymized, so the page does not claim a measured business lift.
Public Contra portfolio case. Product and client details are anonymized; audit artifacts are shown with permission.
Artifacts
Selected visuals from the review process, included where public sharing is allowed.
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